PGDBM

Course Objectives & Overview

Our PGDBA program is structured in such a way so that our students get training to use multi-decision making approach to comprehend about the nature of the business and to learn how to work in a cohesive manner in a team for achieving the excellence in industries along with developing their personality worth for a dynamic professional manager with entrepreneur ship and path finder managerial skills.

Duration in Year(s)

- 2 Year

Eligibility Criteria

Graduate in any discipline from any recognized University

Selection Procedures

MAT / CAT Written Test, followed by Group Discussion and Personal Interview

Course Content

PGDBA (Post Graduation Diploma in:£usiness Administration) programme is of two years residential programme divided into four academic semesters. Semester wise subject papers with codes and titles are given below:-

SEMESTER I

Subject Code	Title
BA 101	Quantitative Techniques for Decision Makers
BA 102	Organizational Behaviour
BA 103	Managerial Accounting
BA 104	Marketing Fundamentals and Strategies
BA 105	Modern management Principles, Practices & Techniques
BA 106	Fundamentals of Computing Skills for Managers.
BA 107	Managerial Economics & Demand Forecasting Methods
BA 108	Operations & Production Management Concepts and Applications.
BA 109	Global corporate Business Communication.

SEMESTER II

Subject Code	Title
BA 201	Optimization Techniques for Decision Makers
BA 202	Global logistics Principles & practices
BA 203	Marketing Research Techniques for Managers
BA 204	People Management: Principles & Practices
BA 205	Performance Management & Counseling Skills
BA 206	Management Ethics, Negotiation Skills & Social Responsibility Principles & Practices
BA 207	Financial Management Principles & Practices
BA 208	Legal Environments
BA 209	Relational Data Base Management Systems

SEMESTER III

There are four compulsory and five optional papers out of the given papers in different optional areas.

Subject Code	Title
BA 301	Global Business Environment
BA 302	Risk Management & Insurance
BA 303	Hospitality Management
BA 304	Global Marketing
Optional Papers	Five

SEMESTER IV

There are three compulsory and six optional papers out of the given papers in different optional areas.

Subject Code	Title
BA 401	Strategic Management
OAM 112	Rural Marketing
BA 212	Event Management
Optional Papers	Six

Note: Each student has to undergo 8-10 weeks Summer Internship Training along with one Term Paper Project. Optional papers offered at the PGDBA programme in the following areas:-

FINANCE AREA

Subject Code	Title
OAF 101	International Finance
OAF 102	Security Analysis & Portfolio Management
OAF 105	Financial Markets and Derivatives
OAF 107	Financial Decision Analyses
OAF 113	Management of Financial Institutions
OAF 114	International Trade, Policy and Proceedings
OAF 115	Working Capital Management
OAF 116	Commercial Banking

INFORMATION TECHNOLOGY AREA

Subject Code	Title
IT 103	E-Business
IT 104	Programming & Problem Solving Using C
IT 105	Networking
ITl06	ERP
IT 107	System Analysis & Design
IT 108	Database Management
IT 109	Business Application Packages of Software
IT 110	Software Engineering and Project Management

MARKETING AREA

Subject Code	Title
OAM 102	Political Marketing
OAM 103	Industrial Marketing
OAM 105	Services Marketing
OAM 106	Buyer Behaviour
OAM 110	Sales&Distribution.
OAM 113	Brand Management
OAM 114	Retailing
OAM 115	Customer Relationship Management
OAM 116	Media Communication, Marketing and Advertising
OAM 117	Supply Chain Management
OAM 118	Health Care Management
OAM 119	E -Marketing (Internet Marketing)

HUMAN RESOURCE MANAGEMENT AREA

Subject Code	Title
OAHR 103	Group Dynamics
OAHR 105	I R & Compensation Management
OAHR 107	Training Process & Techniques for Decision Making
OAHR 109	Strategic Human Resource Management
OAHR 110	Performance Management & Counseling Skills
OAHR 113	Organizational Design, Transformation, Change and Development
OAHR 120	Managing Human Capital
OAHR 121	Power and Influence Processes in Organization

OTHER OPTIONAL AREAS IN PGDBA PROGRAMME

i) International Business
ii) Hospitality Management
iii) Real Estate and Urban Affairs Management
iv) Entrepreneurship
v) Riskand Insurance Management &Actuarial Science
vi) International Business Economics
vii) Health Administration
viii) Agriculture & Rural Management
ix) Retailing

Note1 :- The students may be given choice for major or minor area specialization. Even students may also be offered dual area specialization. All depends upon the decision of the Institute according to market requirements for job placement.

Note2 :- New optional papers in each area can also be Introduced by the Institute from time to time as per the needs of the market

PGDBA / PGDBM (Marketing)

Two Semester I & II are in common with PGDBA Programme.
Third and fourth Semesters are as follows:

SMESTER III

i) Brand Management .
i) Strategic Marketing
iii) Financial Services Marketing
iv) Six optional papers in the area of marketing

SEMESTER IV

i) Market Communication
ii) Export Documentation & Forex Management
iii) Internet Marketing & Virtual Marketing
iv) Six optional papers in the area of marketing

Six Optional papers in each Semester III &IV can be offered out of the following papers:

1. Principle & Practice of Marketing
2. Advanced Marketing Research
3. Consumer Behaviour
4. Building Powerful Brands Through Consumer Research
5. Relationship Marketing
6. Marketing Strategy A Decision Focused Approach
7. Strategic marketing
8. Principles of Advertising
9. Brand Building Advertising, Concepts & Cases
10. Contemporary Advertising
11. Advertising Communication & Promotion Management
12. Advertising Media Planning
13. Integrated Marketing Communication The Next Generation (The Future of Advertising).
14. Strategic Advertising Campaigns.
15. Managing Brands to Build New Value.
16. Fundamentals of Selling, Relationship selling and Sales Management.
17. Product Management
18. Analysis of Marketing Planning
19. Retailing Management
20. Strategic Logistic Management
21. Internet Marketing
22. Global Marketing
23. Service Marketing
24. Director Marketing : Principles & Practices
25. E- Marketing Strategy
26. Introduction to Hospitality Marketing
27. Problems & Casesin Health Care Marketing
28. Customer Relationship Management
29. Franchising
30. Industrial Marketing
31. Rural Marketing
32. Channels of Distribution
33. International Marketing
34. Marketing Models
35. Seminar in Marketing
36. Seminar in Contemporary Issues in Marketing

Note: The outlines of each course to be developed by the Faculty concerned. The course contents shall not be less that the global Marketing Institutions in the country or abroad.