Course Objectives & Overview
Our PGDA program is structured in such a way so that our students get training to use multi-decision making approach to comprehend about the nature of the business and to learn how to work in a cohesive manner in a team for achieving the excellence in industries along with developing their personality worth for a dynamic professional manager with entrepreneur ship and path finder managerial skills.
Duration in Year(s)
- 2 Year
Eligibility Criteria
Graduate in any discipline from any recognized UniversitySelection Procedures
MAT / CAT Written Test, followed by Group Discussion and Personal Interview
Course Content
PGDBA (Post Graduation Diploma in:£usiness Administration) programme is of two years residential programme divided into four academic semesters. Semester wise subject papers with codes and titles are given below:-
Subject Code
|
Title
|
| BA 101 |
Quantitative Techniques for Decision Makers |
| BA 102 |
Organizational Behaviour |
| BA 103 |
Managerial Accounting |
| BA 104 |
Marketing Fundamentals and Strategies |
| BA 105 |
Modern management Principles, Practices & Techniques |
| BA 106 |
Fundamentals of Computing Skills for Managers. |
| BA 107 |
Managerial Economics & Demand Forecasting Methods |
| BA 108 |
Operations & Production Management Concepts and Applications. |
| BA 109 |
Global corporate Business Communication. |
SEMESTER II
Subject Code
|
Title
|
| BA 201 |
Optimization Techniques for Decision Makers |
| BA 202 |
Global logistics Principles & practices |
| BA 203 |
Marketing Research Techniques for Managers |
| BA 204 |
People Management: Principles & Practices |
| BA 205 |
Performance Management & Counseling Skills |
| BA 206 |
Management Ethics, Negotiation Skills & Social Responsibility Principles & Practices |
| BA 207 |
Financial Management Principles & Practices |
| BA 208 |
Legal Environments |
| BA 209 |
Relational Data Base Management Systems |
SEMESTER III
i) Brand Management .
i) Strategic Marketing
iii) Financial Services Marketing
iv) Six optional papers in the area of marketing
SEMESTER IV
i) Market Communication
ii) Export Documentation & Forex Management
iii) Internet Marketing & Virtual Marketing
iv) Six optional papers in the area of marketing
Six Optional papers in each Semester III &IV can be offered out of the following papers:
1. Principle & Practice of Marketing
2. Advanced Marketing Research
3. Consumer Behaviour
4. Building Powerful Brands Through Consumer Research
5. Relationship Marketing
6. Marketing Strategy A Decision Focused Approach
7. Strategic marketing
8. Principles of Advertising
9. Brand Building Advertising, Concepts & Cases
10. Contemporary Advertising
11. Advertising Communication & Promotion Management
12. Advertising Media Planning
13. Integrated Marketing Communication The Next Generation (The Future of Advertising).
14. Strategic Advertising Campaigns.
15. Managing Brands to Build New Value.
16. Fundamentals of Selling, Relationship selling and Sales Management.
17. Product Management
18. Analysis of Marketing Planning
19. Retailing Management
20. Strategic Logistic Management
21. Internet Marketing
22. Global Marketing
23. Service Marketing
24. Director Marketing : Principles & Practices
25. E- Marketing Strategy
26. Introduction to Hospitality Marketing
27. Problems & Casesin Health Care Marketing
28. Customer Relationship Management
29. Franchising
30. Industrial Marketing
31. Rural Marketing
32. Channels of Distribution
33. International Marketing
34. Marketing Models
35. Seminar in Marketing
36. Seminar in Contemporary Issues in Marketing
Note: The outlines of each course to be developed by the Faculty concerned. The course contents shall not be less that the global Marketing Institutions in the country or abroad.
|