PGDBA

Course Objectives & Overview
Our PGDBA program is structured in such a way so that our students get training to use multi-decision making approach to comprehend about the nature of the business and to learn how to work in a cohesive manner in a team for achieving the excellence in industries along with developing their personality worth for a dynamic professional manager with entrepreneur ship and path finder managerial skills.


Duration in Year(s) - 2 Year

Eligibility Criteria
Graduate in any discipline from any recognized University

Selection Procedures
MAT / CAT Written Test, followed by Group Discussion and Personal Interview

Course Content
PGDBA (Post Graduation Diploma in:£usiness Administration) programme is of two years residential programme divided into four academic semesters. Semester wise subject papers with codes and titles are given below:-

SEMESTER I

SEMESTER II

SEMESTER III
There are four compulsory and five optional papers out of the given papers in different optional areas.

SEMESTER IV
There are three compulsory and six optional papers out of the given papers in different optional areas.

Note: Each student has to undergo 8-10 weeks Summer Internship Training along with one Term Paper Project. Optional papers offered at the PGDBA programme in the following areas:-

FINANCE AREA

INFORMATION TECHNOLOGY AREA

MARKETING AREA

HUMAN RESOURCE MANAGEMENT AREA

OTHER OPTIONAL AREAS IN PGDBA PROGRAMME
i) International Business
ii) Hospitality Management
iii) Real Estate and Urban Affairs Management
iv) Entrepreneurship
v) Riskand Insurance Management &Actuarial Science
vi) International Business Economics
vii) Health Administration
viii) Agriculture & Rural Management
ix) Retailing

Note1 :- The students may be given choice for major or minor area specialization. Even students may also be offered dual area specialization. All depends upon the decision of the Institute according to market requirements for job placement.

Note2 :- New optional papers in each area can also be Introduced by the Institute from time to time as per the needs of the market

PGDBA (Marketing)
Two Semester I & II are in common with PGDBA Programme.
Third and fourth Semesters are as follows:

SMESTER III
i) Brand Management .
i) Strategic Marketing
iii) Financial Services Marketing
iv) Six optional papers in the area of marketing

SEMESTER IV
i) Market Communication
ii) Export Documentation & Forex Management
iii) Internet Marketing & Virtual Marketing
iv) Six optional papers in the area of marketing

Six Optional papers in each Semester III &IV can be offered out of the following papers:

1. Principle & Practice of Marketing
2. Advanced Marketing Research
3. Consumer Behaviour
4. Building Powerful Brands Through Consumer Research
5. Relationship Marketing
6. Marketing Strategy A Decision Focused Approach
7. Strategic marketing
8. Principles of Advertising
9. Brand Building Advertising, Concepts & Cases
10. Contemporary Advertising
11. Advertising Communication & Promotion Management
12. Advertising Media Planning
13. Integrated Marketing Communication The Next Generation (The Future of Advertising).
14. Strategic Advertising Campaigns.
15. Managing Brands to Build New Value.
16. Fundamentals of Selling, Relationship selling and Sales Management.
17. Product Management
18. Analysis of Marketing Planning
19. Retailing Management
20. Strategic Logistic Management
21. Internet Marketing
22. Global Marketing
23. Service Marketing
24. Director Marketing : Principles & Practices
25. E- Marketing Strategy
26. Introduction to Hospitality Marketing
27. Problems & Casesin Health Care Marketing
28. Customer Relationship Management
29. Franchising
30. Industrial Marketing
31. Rural Marketing
32. Channels of Distribution
33. International Marketing
34. Marketing Models
35. Seminar in Marketing
36. Seminar in Contemporary Issues in Marketing

Note: The outlines of each course to be developed by the Faculty concerned. The course contents shall not be less that the global Marketing Institutions in the country or abroad.